L'ORÉAL PROFESSIONNEL PARIS INOA coloration d'oxydation sans ammonia #5,4 60 gr

Introducing INOA, the ammonia-free oxidation hair color from L'ORÉAL PROFESSIONNEL PARIS. iNOA offers a luxurious coloring experience powered by oil and tailored to individual needs through advanced technology. After 12 years since its debut, iNOA is back with a groundbreaking new formula, revamped branding, and an enhanced professional diagnostic experience. The latest iNOA features a unique, patented Oil Delivery System (ODS), comprising 60% concentration of oils that effectively infuse color pigments deep into the hair. This innovative approach allows us to achieve superior professional results, including: - Up to 100% coverage of gray hair - Vibrant, high-impact colors - Noticeably enhanced hair quality - 48% more shine* - A vegan formulation** - Improved manageability - Simplified and faster mixing*** iNOA also sports a fresh, premium, and more sustainable packaging design. The new tubes are crafted from 95% recycled aluminum, and every package features a QR code for easy access to educational resources. Discover iNOA [iD], a new diagnostic tool available in the Style My Hair Pro app, providing professional stylists with enhanced capabilities. *Instrumental test vs. previous formula **Vegan Formula: Contains no animal-derived ingredients or by-products ***Instrumental test vs. previous iNOA