Privacy policy

Privacy Policy

Last Updated: June 19, 2026

LUILEI (operated by SHOPNOVA SRLS) operates this online store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). LUILEI is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to any information that identifies or can reasonably be linked to you. Personal information does not include information that is collected anonymously or that has been aggregated so that it can no longer identify you. We may collect or process the following categories of personal information:

• Contact details: Name, surname, billing address, shipping address, phone number, and email address.

• Financial and Payment information: Credit/debit card numbers, financial account information, transaction details, and payment confirmation (processed securely through encrypted payment gateways).

• Account information: Username, password, security questions, preferences, and saved settings.

• Transaction information: Items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past order history.

• Communications with us: Information you include in communications with us, such as customer support inquiries.

• Device and Technical information: Information about your device, browser, network connection, IP address, time zone, and unique identifiers collected via cookies.

2. Personal Information Sources

We collect personal information from the following sources:

• Directly from you: When you create an account, make a purchase, subscribe to our newsletter, or communicate with us.

• Automatically through the Services: From your device when you visit our website, through the use of cookies and similar tracking technologies.

• From our service providers: When they collect or process your personal information on our behalf (e.g., payment processors confirming a transaction).

3. How We Use Your Personal Information (Legal Basis)

In accordance with Article 6 of the GDPR, we process your personal data based on the following legal grounds:

• Performance of a Contract: To process payments, fulfill and ship orders, manage returns, send account notifications, and provide customer support.

• Consent or Legitimate Interest (Marketing): To send promotional communications by email or text message, and to show you online advertisements based on your activity. You can withdraw your consent at any time.

• Legitimate Interest (Security): To authenticate your account, provide secure payments, detect and investigate fraudulent or illegal activity, and secure our services.

• Legal Obligation: To comply with applicable tax, accounting, and administrative laws in Italy and the European Union.

4. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes:

• With Service Providers (Data Processors): Such as Shopify, logistics and courier partners, payment gateways, IT management providers, and customer support platforms.

• With Business and Marketing Partners: To provide marketing services and advertise to you (e.g., through Shopify's personalized advertising features), operating in accordance with their own privacy notices.

• Within Our Corporate Group: With affiliates or subsidiaries connected to SHOPNOVA SRLS.

• Legal & Regulatory Authorities: To comply with legal obligations (subpoenas, warrants, tax audits) or to protect and defend our rights in legal proceedings.

5. Relationship with Shopify

Our online store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Data you submit to the Services will be transmitted to and stored on Shopify’s secure servers.

Shopify may use personal information about your interactions with our store to improve and protect their services (e.g., fraud analytics). In these circumstances, Shopify acts as an independent data controller. To learn more about how Shopify uses your personal information, please visit the Shopify Privacy Policy.

6. Children's Data

The Services are not intended to be used by children. We do not knowingly collect personal information from individuals under the age of 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately to request its deletion.

7. Security and Retention of Your Information

We implement appropriate technical and organizational security measures to protect your personal data from unauthorized access. However, please be aware that no transmission over the Internet is 100% secure.

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected (e.g., maintaining your account) and to comply with legal retention periods under Italian law (e.g., 10 years for invoices and accounting records).

8. Your Rights (GDPR Compliance)

As a resident of the European Economic Area (EEA) or the UK, you have specific rights regarding your personal data under the General Data Protection Regulation (GDPR):

• Right to Access: You can request a copy of the personal data we hold about you.

• Right to Rectification: You can ask us to correct inaccurate or incomplete data.

• Right to Erasure (Right to be Forgotten): You can request the deletion of your personal data, subject to legal retention duties.

• Right to Restrict Processing: You can ask us to temporarily suspend the processing of your data.

• Right to Data Portability: You can request the transfer of your data to another party in a structured format.

• Right to Object: You can object to data processing based on legitimate interests or for direct marketing purposes.

• Withdrawal of Consent: Where processing is based on consent, you have the right to withdraw it at any time.

Managing Communication Preferences: You may opt out of receiving promotional emails at any time by clicking the "unsubscribe" link provided at the bottom of our marketing emails.

9. International Transfers

Because we use global service providers like Shopify, your data may be transferred, stored, and processed outside of the EEA (e.g., in the United States or Canada). When we do so, we ensure that appropriate safeguards are in place, relying on Adequacy Decisions by the European Commission or implementing Standard Contractual Clauses (SCCs).

10. Complaints

If you have concerns about how we process your personal information, please contact us first. You also have the right to lodge a formal complaint with your local Data Protection Authority. In Italy, you can contact the Garante per la Protezione dei Dati Personali (www.garanteprivacy.it).

11. Contact Information

For the purpose of applicable data protection laws (including the GDPR), SHOPNOVA SRLS is the Data Controller of your personal information.

Should you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

• Data Controller: SHOPNOVA SRLS

• Address: SP 93, n. 22 – 85021 Avigliano (PZ), Italy

• Email: info@luilei.it

• Phone: +39 3513208031